Morning:Again

— Package Design / Brand Identity, 2021 — Adobe Illustrator, Photoshop

  • Objective —

    To create and brand a rigid construction box including three to four items targeting both morning and non-morning consumers to have a good morning

  • About —

    Morning:Again is a brand that creates small, compact kits consisting of household items that help consumers experience a “good morning” when they are away from home. The kits include toothpaste, toothbrush, facial wash, and Vitamin C gummies.

  • Process —

    Because there are so many different emotions associated with mornings depending on people’s dispositions, the three different emoji faces show as the main motif. The alarm clocks and their hands represent the typical morning times that people wake up, and the suns also add to the motifs. In terms of the package overall, the exterior has more of a subtle background with vibrant motifs and typography; however, as soon as the package is opened, a bright, welcoming orange is shown with energetic copywriting intended to help users feel awake and to start each day with a smile. The box is designed to be more long-lasting as consumers can reuse it to serve different purposes when they finish using the products inside; they could also find similar products to replace them with after use. The magnet on the flap and the removable table inside keep the products secure.

  • motion
  • title
  • question
  • question
  • purpose
  • colours and type
  • exterior
  • exterior
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  • exterior
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  • exterior
  • exterior
  • exterior
  • exterior
  • exterior
  • interior
  • interior
  • interior
  • interior
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  • toothpaste
  • facial_wash
  • toothbrush
  • vitamins
  • stickers
  • sketch 1
  • sketch 2
  • sketch 3
  • sketch 4
  • sketch 5