Graphic Design 2022 Senior Showcase

— Brand Identity, 2021-2022 — Adobe Illustrator, Photoshop, InDesign, After Effects

• Objective —

  To create a brand identity for Drexel University Graphic Design Senior Showcase 2022 that works flexibly across print and digital platforms

• About —

  Drexel University Graphic Design Senior Showcase 2022 is a two-day event that reflects and displays various creative works of the Graphic Design Class of 2022. This event targets the Class of 2022, professors and faculty, potential industry employers, and family and friends.

• Process —

  The process began with the ideation of the main concept and theme. Collaboratively, ideas narrowed down to transformation (online vs. in-person), community and connection, and coexistence of boldness and intimacy. These themes altogether formed the big idea of “big brain”, a newer term for “full of intelligent ideas”. The maze of the URBN Center (college building) was applied to show the creative yet logical minds of the Class of 2022 to use design as a tool to solve problems. The visual direction went through multiple iterations for more exploration. Two team members came up with the four motifs of inspiration, creative block, critique, and grind. Based on these four motifs, the team was able to come up with assets that complement and expand each motif. The handwritten doodles and letters add to the personal quality of the tone that it is being portrayed. *Detailed work distribution and credits are listed at the bottom of this page. *Photos are provided by Yu-Chin Ma.